Recently I posted a tweet around social media outside of the US that generated interest and I want to expand on that subject here in this post.
Here’s the tweet:
A Comparative Analysis of Social Media Usage in BRIC Countries http://j.mp/123Rx8 – excellent report vs. US participation
Part of the 200 Million Project relates directly to this trend in social media usage outside the US but equally important to note is the current status of social media here. A recent report shows that mobile device access to social media sites doubled in the US since the beginning of the year.
Social Networks: Wherever You Go, There They Are: The number of people accessing social networks on their mobile.. http://bit.ly/4saW9W
I’m involved with a group that moves traffic to over 200 million users each month and this trend is nothing new to us. We realize that the way business is conducted here in North America is set to change dramatically and it’s clear from talking to hundreds of business owners that most small businesses are ill prepared for the coming shift.
The real question isn’t if, but when. As in WHEN are you going to seriously look at the way social media is being used outside of the US and how you plan on meeting this change with your business?
Without a major change in the perception and understanding of this trend, most businesses risk failure so start paying attention to what is happening around you and develop a strategy to enter this new world of business quickly.
To learn more about the 200 Million Project and the types of tools you should consider for your business, contact me for a free consultation.
